SELLING YOUR ART ONLINE

Vendre son art en ligne

Making a living from a job you love

Making a living from a job you're passionate about, let's face it, is quite an art ;)

Mastering one's art, one's know-how, is of course the cornerstone of one's project, the fundamental basis, but unfortunately this is not enough to make a living from it, regardless of one's talent.

Logically, if no one has the opportunity to admire your work, to get to know you, no one will have the opportunity to buy your pieces, however sublime they may be.

And that's a real shame!

The advantage we have now is the internet, a superb invention allowing you to make yourself known to the whole world, without leaving your workshop! But all this obviously requires some knowledge, sometimes money, and above all, a lot of time.

Far too many talented artists and craftspeople remain unknown due to a lack of visibility.

Several options are therefore possible to make you shine in the eyes of the greatest number:

- Create your own website

- Selling on dedicated platforms.

Sell ​​on your own website

1. Create your website

Selling on your website therefore implies the creation of the website in question.

To create your website, several options are available. You can choose to create/develop it yourself, or hire a service provider to handle it for you. In either case, you will need to budget for the operation of your website.

If you choose to create it yourself, the costs will of course be lower than if you use a service provider, but you will still have to factor in hosting and domain name fees. Also note that creating your own website may require varying levels of technical knowledge and can be more or less complex depending on the solution chosen.


For more details on possible technical solutions, feel free to ask us in the comments!

2. Keeping your website active

Once your site is online, you will need to remember to update it regularly.

But once again, that's not enough. To hope to stand out and be visible among the approximately 1.88 billion websites, meticulous SEO work will be required, whether it be paid or organic SEO.

Therefore, generating "traffic" on your site requires a lot of time and some technical knowledge.

Having your own website will therefore allow you to enjoy your own showcase, to display your own values ​​and aesthetic codes, but as we explained, this will involve dedicating time and money to it.

You might then say to me, "After accounting, social security contributions, etc., I now have to manage a website on top of that?
And when do I dedicate time to creating in all of this?"

That's when Mirette replies, "Don't worry, we'll take care of it!"

Selling your art on a specialized marketplace

A marketplace, by definition, is a space where several "merchants" offer their products for sale. Since Mirette is a marketplace specializing in art and craft objects, partner artists and craftspeople can offer their works for sale directly on the Mirette website.

Selling on a specialized marketplace offers many advantages:

1. Reduced fees

Indeed, according to the model proposed by the marketplace, it often remains profitable for the artist because (often), all fixed costs and site management are borne by the marketplace (to be seen depending on the model proposed).

On Mirette, for example, the standard Mirette offer allows you to list your parts for sale without any fixed fees! So unlike your own website, where expenses are incurred every month regardless, by listing your parts on Mirette, if you don't sell, you won't incur any costs whatsoever!

Indeed, the commission only applies in the event of a sale, allowing you financial peace of mind.
Mirette alone bears all the fixed costs of managing the platform.

If you lack technical skills, this also saves you the costs associated with developing your website.

2. Shared visibility

By being present on a specialized marketplace, each artist and craftsperson leverages their network and reputation for the benefit of the community. The combined influence of each individual is therefore amplified and beneficial to every member of the platform. Customers visiting Mirette for a particular artist's work may also be drawn to a piece by a specific craftsperson.

Furthermore, a site offering a multitude of references and choices will be attractive to customers, allowing them to save time and discover works that they would have had difficulty finding otherwise.
This also allows for better positioning on search engines than a dedicated website, because the marketplace will have a certain "authority" and legitimacy for search engines, which also see the added value for their customers.

Mirette also partners with Instagram influencers, journalists and architects, who regularly mention our partners in their communications.

3. A time saving

A marketplace like Mirette allows you to add products in just a few clicks.
You don't have to worry about the appearance of the site, links, menus, contracting with a payment solution, writing a privacy policy... Mirette even offers you a template for terms and conditions if you haven't written one yet.

Mirette also manages the colossal work of natural referencing (SEO), and paid referencing campaigns (SEA), and other "ads".
This time and this substantial budget are thus absorbed by Mirette.

If you still have doubts about the benefits of joining a marketplace like Mirette, or any questions at all, please don't hesitate to contact us!

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